You Should Buy.
What's inside
Our Mission
We believe the lack of ethics in the fruit we eat is completely unacceptable. Our solution is Fairtrade.
Making Fairtrade something people actively seek
We're setting out to make Fairtrade fruit something people actively seek in the produce aisle — not a footnote on a sticker.
Equifruit makes equitable supply chains as interesting, followable and loved as pop culture.
The Brand
How is it that impossible beauty claims sell better than true claims of fair pay for banana farmers?
Canada's market leader in Fairtrade-certified bananas.
The Only Banana
To Reverse Aging
Fruit grown from social justice only adds to your glow. Ditch the serum — this is the only banana you should buy.
Tone & Audience
How we sound
The Mindful(ish) Consumer
Mindful of what's broken in the world, and confident in their power to fix it through what they buy. Reducing meat? Check. Choosing local? Done.
But they're no saints either — and we don't judge the contradictions. We just make learning and buying Fairtrade as pleasurable as pop culture.
The Work
Here to make trouble.
In the wild
ApplicationsThe Only Banana You Should Buy
La seule banane que vous devriez acheter